Social media has quickly become a staple for most businesses looking to build their brand awareness and connect with their consumers. There are over 2.5 billion social media users, a number that continues to increase by the day therefore it makes sense that marketers want to tap into this huge consumer base. However, despite its popularity, witty hashtags and funny emojis just don’t cut it anymore in social media marketing. Marketers have to come up with sophisticated marketing strategies in order to engage with their online consumers, boost brand awareness and ultimately drive their businesses into greater successes. Below is a list of creative strategies that will boost your business’ social media performance.
Choose Many Channels
A few years ago, Twitter was the talk of the town just when social media was starting to bloom. Facebook then took over the mantle and now more consumers are looking to have an Instagram account to connect with other people. This goes to show how volatile the social media industry is and it’s not known what the next social media channels brings and its effect on people. It is therefore futile to put all your marketing efforts into one channel when there are plenty of social media platforms that are doing well. Different users use different sites for a variety of reasons and it’s not smart to miss out on getting potential new customers or new businesses all because of choosing one platform to market your business. It is ideal to opt for a multichannel approach in your social media marketing approach in order to reach a bigger audience and boost your online presence.
Measure Your Success
Analytics are crucial for any business looking to improve their social media presence. This will help measure the success of your social media marketing strategy. Google Analytics provides an array of tools that can help gauge on-platform performance such as user engagement, distribution or number of followers and by how much they are growing. On-site performance is crucial too and metrics such as number of shares on sharedcount, and the conversion rate or how your visitors engage with your site can provide key insight into your marketing strategy.
Get Influencers On Board
According to a recent study, 95 percent of marketers who invest in social media influencers to market their products and services find this strategy very effective which is why some of the world’s leading brands employ the services of influencers in order reach a wider audience and build their brand awareness. Increasingly online users have become immune to the traditional ads that pop up on platforms. So much so that even if there is an ad that is playing, some online users may opt to simply ignore it until it has run out. Rather than risk losing crucial resources to creating ads that may not be viewed, many brands are directing their money towards sponsored content that is created by top social media influencers in order to engage with the audience in a more effective way.
Engage Through Comments
Social media platforms rely on sophisticated algorithms, which determine which content appears first on the platforms. A great contributor to this algorithms is user engagement. The platforms that demonstrate the most user engagement tend to appear more often on social media feeds. A great way to engage with users is through comments. Social media posts that get the most comments tend to appear more prominently on feeds and are easily discoverable when certain keywords are searched for such as on Instagram explore page. You can hire a social media marketer who will react to users’ comments in a respectful and timely manner.
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