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Top 10 Reasons to Go Green in IT


Following are top 10 reasons to Go Green in IT which tells you all you need to know about why your IT department should be a greener place to work. Quick facts and figures show you the significant savings you can expect, how sustainability improves both employee and customer retention, even how it can boost IT performance and protect against energy price fluctuations.

Go Green in IT

Energy-efficient IT is high performance IT

IT equipment accounts for nine percent of all energy consumed by businesses – the third-largest source of power for the commercial sector.

With the right power management policies in place, you’ll have better control over your entire network – not only over how much power is consumed, but also how – and when computers are powered down.

This new control allows you to more successfully execute updates and maintenance for projects throughout your network. And, with the right measurement and reporting tools in place, you’ll also have high visibility over the performance and efficiency of your entire network. Now that’s power!

Lower exposure to energy prices

Energy sales are expected to grow 50 percent worldwide by 2030, and will grow 75 percent in the commercial sector alone in that time. In fact, according to some expert predictions, IT energy consumption could double by 2021.

You have no control over how high the cost of energy will go next year, but you can have control over how much of that energy you’ll need across your IT network.

Reduce the amount of power required to operate your business, without impacting end-user productivity, and you’ll mitigate risk from factors well outside of your own control.

Be a cost-savings and sustainability hero for your organization

Every company, all the time, is looking for ways to cut costs. And increasingly, your leadership team wants ways for the entire organization to be more green-friendly.

Did you know that, according to Gartner Group, PCs and monitors account for 40 percent of global IT device carbon emissions – nearly double that of data and server centers? Each year, enterprises waste nearly $4 billion powering devices that are not in use.

You can be a hero on both fronts by introducing ideas that significantly cut energy costs, dramatically scale back IT-related carbon emissions, and save your organization a significant amount of money in the process–dollars that go straight to the bottom line!

Improved reputation and brand value

According to the BBMG Conscious Consumer Report, the vast majority of Americans not only expect business leaders and marketers to provide environmentally conscious products, but they’re adamant that those “green-friendly” claims are backed up with legitimate practices.

Even more significantly, the vast majority of consumers say they will choose brands and service providers based on how well they’re adhering to sustainable and “green friendly” practices.

Investing in a strong sustainability program (which can be led with Green IT), and communicating it to your customers, can do wonders for your reputation and brand value. And, if reducing your power usage and carbon footprint can demonstrate measurable changes, your reputation looks even better!

Inspire employees

According to recent research by OnTarget, meaningful and measurable sustainability practices are inspiring and motivating to employees. Employees feel a deep sense of pride working in organizations that do their part for the environment.

A focus on effective Green IT practices can make a significant contribution to your company’s overall sustainability efforts. When your end users know their computers are using less than half the power they used to, with no impact on productivity, they’ll know they personally are helping to reduce the company’s carbon footprint.

Attract and retain customers

According to reporting from Verdiem’s current customers, enterprises can cut PC carbon emission by as much as 440 pounds per year per PC. For large enterprises, this can literally mean savings of thousands of tons of carbon each year, simply by managing PC power consumption—and all without impacting user productivity.

By comparing these savings with their environmental equivalents (cars off the road, trees saved, etc.), internal PC power management can be translated into powerful customer messages. And research has shown that companies that can demonstrate effective and measurable sustainability initiatives are earning greater loyalty from their customers.

Sustained growth requires sustainable operations

The average PC consumes 588 kilowatt-hours of electricity per year, and wastes almost 400 kWh of that by running at full-power when not in use. And these staggering numbers are still on their way up!

Despite advances in more energy-efficient hardware and operating systems, PCs consume more power now than ever before, and their energy consumption continues to rise. According to industry research, just six percent of PCs operating today are deploying some level of power management.

Putting a computer in sleep mode during inactive times can cut energy use on average 60-70 percent, and up to 90 percent in aggressive-use scenarios. In the months and years ahead, as your enterprise grows—and as demands on your IT and PC networks increase—getting control over energy use will become an ever more important advantage.

It’s not easy being green

In recent years, a rash of recent news coverage has uncovered deep holes in many company sustainability initiatives, raising concerns about high-cost infrastructure changes and the validity of overseas carbon offset programs.

So, Kermit was right. It’s not easy being green. For example, replacing your office’s windows with better insulated models is a time-intensive effort, and in itself creates a high carbon footprint.

Even replacing your existing PC network with more energy-efficient equipment can dramatically increase your network’s overall cost of ownership and carbon footprint. But making your existing equipment more energy-efficient? That’s a fast and easy process that can start paying off within months.

It’s the right thing to do

The typical PC/monitor combination sends 1,000 pounds of CO2 into the atmosphere every year. Fifteen PCs generate as much carbon emissions as a mid-size car each year. More than 60 percent of enterprise PCs are left running after hours, on weekends and over holidays.

The statistics go on and on. Implementing effective PC power management strategies in your enterprise makes sense for the bottom line, and is simply the right thing to do–for your business, for your brand, for your customers, and for the environment.

It saves money (a lot of money)

PC power management software can cut energy costs by $20-60 dollars per PC, which can translate to six and seven-figure annual savings for large enterprises.

For many organizations, this can mean a 5-15% reduction in overall, organization-wide energy consumption–literally starting overnight.

With nearly 500,000 PCs using Verdiem’s power management software, our customers have been able to cut more than 412 million kilowatt-hours from their energy usage in recent years – translating into more than $40 million dollars in energy bill savings. To learn more, go to www.verdiem.com

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